Cesare Paciotti

AN ANTI-CONFORMIST BRAND THAT BROKE THE RULES OF CONTEMPORARY FASHION WITH ITS VERY FIRST COLLECTION, CREATING NOT ONLY SIMPLE, ORDINARY SHOES, BUT ALSO REAL HIGH-FASHION ITEMS WITH PRECIOUS EMBROIDERY AND REFINED ACCESSORIES.

Paciotti introduced new ideas in communication as well, as it was the first company to change the way shoes are advertised. No longer were shoes photographed as inanimate still life objects, they became real items of clothing on the feet of international top models such as Natalia Vojnovic, Lily Donaldson, Bianca Balti, Anja Rubik, Isabeli Fontana, Anouck Lepere, Karen Mulder, Carla Bruni and many others. The enchanting and glamorous settings of the shoots were immortalised by prestigious international photographers such as Ellen Von Unwerth, Terry Richardson, Mario Sorrenti and Steven Meisel.